ORDOS: Beauty queens from all over the world made peak preparations to compete for the Miss World title Saturday in a Chinese city on the end of the Gobi dangerous desert.
116 contestants the highest number ever,were scheduled to don their finest evening gowns and swimwear for the evening contest, which is watched annually by around a billion people around the globe.
This year it takes place on the arid and sparsely populated steppes of Inner Mongolia, where Ordos, around 700 kilometres (440 miles) from the nearest beach, makes an unlikely setting for the world's biggest beauty competition.
Reigning Miss World Ivian Sarcos of Venezuela will hand over her crown in the futuristic Ordos stadium, which sits alongside a vast town square dedicated to the mighty Mongolian warrior Genghis Khan.
The city has grown rich over the last decade on the back of a coal mining boom that has transformed it from a sandstorm-afflicted backwater into one of the wealthiest places in China.
The boom triggered a frenzy of building in the city, but the local government has been unable to fill the vast tower blocks that have sprung up, earning it the title of China's biggest ghost town.
The beauty queens have been in China rehearsing for nearly a month, soaking up traditional Mongolian culture by churning yoghurt in a nomad's yurt and donning local dress to climb a sand dune, according to Miss World's website.
Contestants vying for this year's title include a Kazakh doctor and a Peruvian medical student, but the bookmakers are tipping Miss Mexico, 20-year-old Mariana Reynoso, for the crown.
"There's a lot of good feeling surrounding the Mexican contestant," said Tony Kenny, spokesman for bookmaker William Hill, which is offering odds of 2/1 on Reynoso.
Other leading contenders include Miss China and Miss Nepal, with other countries lagging so far behind as to be "more or less write offs", according to Alex Donohue of rival bookmaker Ladbrokes.
While the popularity of the contest, first held in 1951, has waned in the West, continued interest in Asian countries ensures that the final rakes in a huge global television audience.
116 contestants the highest number ever,were scheduled to don their finest evening gowns and swimwear for the evening contest, which is watched annually by around a billion people around the globe.
Reigning Miss World Ivian Sarcos of Venezuela will hand over her crown in the futuristic Ordos stadium, which sits alongside a vast town square dedicated to the mighty Mongolian warrior Genghis Khan.
The city has grown rich over the last decade on the back of a coal mining boom that has transformed it from a sandstorm-afflicted backwater into one of the wealthiest places in China.
The boom triggered a frenzy of building in the city, but the local government has been unable to fill the vast tower blocks that have sprung up, earning it the title of China's biggest ghost town.
The beauty queens have been in China rehearsing for nearly a month, soaking up traditional Mongolian culture by churning yoghurt in a nomad's yurt and donning local dress to climb a sand dune, according to Miss World's website.
Contestants vying for this year's title include a Kazakh doctor and a Peruvian medical student, but the bookmakers are tipping Miss Mexico, 20-year-old Mariana Reynoso, for the crown.
"There's a lot of good feeling surrounding the Mexican contestant," said Tony Kenny, spokesman for bookmaker William Hill, which is offering odds of 2/1 on Reynoso.
Other leading contenders include Miss China and Miss Nepal, with other countries lagging so far behind as to be "more or less write offs", according to Alex Donohue of rival bookmaker Ladbrokes.
While the popularity of the contest, first held in 1951, has waned in the West, continued interest in Asian countries ensures that the final rakes in a huge global television audience.
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